Privacy Policy

1. Data Collection & Scope

At Globe Adtech, we maintain a strict boundary between corporate data (data collected on our own website) and platform data (data processed by our technology ecosystem across client websites, mobile applications, and digital touchpoints).

In our capacity as an advertising technology provider, we may collect and process pseudonymous identifiers and technical parameters to facilitate ad delivery and conversion attribution. This data includes:

• Internet Protocol (IP) Addresses: Used for general location estimation and fraud prevention.
• Mobile Advertising IDs (MAIDs): Such as Apple's IDFA (Identifier for Advertisers) and Google's GAID (Google Advertising ID) for app-based target marketing.
• Browser and Device Specs: User agent details, browser type, operating system, and language settings.
• Geolocation Parameters: Coarse geolocation data (country, state, or city level) derived from IP addresses.
• Browsing & Engagement History: Content verticals visited, search keywords, and real-time ad interactions (views, clicks, conversions).

2. The "Why" and "How" (Purpose & Legal Basis)

Under global frameworks such as the EU General Data Protection Regulation (GDPR), we process your data based on either explicit user consent or our legitimate interest.

We leverage this data to deliver the following core adtech operations:

• Behavioral Targeting: Matching anonymous consumer interest profiles with relevant sponsor offerings.
• Frequency Capping: Ensuring individual users are not repeatedly exposed to the same creative message.
• Attribution Analysis: Linking consumer purchases or app downloads back to ad views to measure campaign performance.
• Ad Fraud Detection: Screening out bot-driven clicks, automated traffic, and non-human interactions to protect digital media investments.

3. Data Sharing & Ecosystem Disclosure

To run automated auctions and deliver targeted campaigns, Globe Adtech shares processing variables within the digital marketing ecosystem. Recipients include:

• Demand-Side Platforms (DSPs): Helping advertisers bid on ad placements dynamically.
• Supply-Side Platforms (SSPs): Assisting publishers in selling their layout inventory.
• Data Management Platforms (DMPs): Enriching audience segments with additional insights.
• Brand Advertisers: Providing consolidated campaign delivery reports and attribution metrics.

4. User Rights & Opt-Out Mechanisms

You have the right to opt out of interest-based digital advertising. We participate in and support standard industry choice platforms. You can control your target marketing settings using these portals:

5. State & International Privacy Compliance

EU Residents (GDPR Compliance)

Under the EU General Data Protection Regulation (GDPR), you possess rights to request data access, rectification, erasure, and restriction. Where consent is our legal processing basis, you can withdraw consent at any time. Direct your requests to globe.corp.office@gmail.com.

California Residents (CCPA/CPRA Compliance)

If you are a California resident, you have the right to request access to the categories and specific pieces of data we hold, request deletion, and opt out of the "Sale or Sharing" of your personal information.

To submit a CCPA opt-out request, click here: Do Not Sell or Share My Personal Information.

6. Cookie & Tracking Technology Disclosure

We utilize cookies, tracking pixels, and server-side beacons to maintain platform context. We classify our cookie identifiers into:

• Essential Cookies: Required to keep our core corporate website operational.
• Analytical Cookies: Processing anonymous traffic patterns to refine layout performance.
• Targeting & Advertising Cookies: Processing mobile advertising parameters and history to target ad creatives.

Third-Party Integrations

We integrate verified third-party trackers, including:

• Google Analytics: Helping us understand how users navigate our site.
• Meta Pixel: Used to track conversions and attribute audience segments.
• The Trade Desk Trackers: Employed within our buying channels.

Consent Management (CMP)

You can adjust your cookie settings at any time by clearing your browser cookies or modifying settings within our on-screen Consent Management banner.